In my Package Development and Design course at FIDM, we were asked to keep an open mind when looking at packaging in cosmetics. After learning about communicating with color last week, I came across a pawn shop off of Vermont and Beverly that had the most eye-catching design on its store front. I love how it looks so loud, and bold you swear it demands you to look at it whether you want to or not. Imagine the blue and yellow color combination wrapping the outside of a tube of lipstick. Throw in a gold ring divider to wrap around the center where the tube and cap meet. When you open up the tube and twist up you find the perfect shade of red. Doesn’t it make you just want to buy it right this second and pretend to use the restroom just to reapply your lipstick? Be careful, you might cause some hardcore stares. Moments after checking out the pawn shop I look down at the color combination of my long sleeve shirt and cardigan and I can’t help but smile. I want to create this like, now.
